Search Engine Optimization. It’s the process of optimizing your content for the search engine to crawl and display it.

And once upon a time, all the great SEO strategists came down and laid guidelines on how to write a decent SEO-optimized copy. 

Yet, staying up-to-date with trends is essential to crafting your strategies. 

After analyzing different methods of searching on the web. we present to you the TOP 8 strategies to optimize your content for SEO for 2023!

Content Distribution

Many platforms support many forms and different types of content. It then becomes essential for you to establish yourself on the platform and stand out amongst the crowd.

Content distribution is a great way to ensure your content in all forms and formats is present to serve the user when required.

Also, being present for your reader/ customer/ consumer or recipient is one way to show up on the Search Engine Results Page.

In addition, one must also know to what extent one’s content is doing well. For this, you must conduct your content audit. Consequently, one must repurpose content if it works well and redistributes it across platforms.

Interlinking & Keyphrases

Although it’s 2023, some old habits die hard. One of them is the importance of Keywords. Keyword search is still important for one to rank well in the SERPs.

Consequently, when a browser finds a page doped with the necessary keywords, it’s bound to show up to the user before anything else

Another tactic: IN-TER-LINK-ING. Interlinking is key, and we can’t stop emphasizing it enough. It is important to interlink your website content and make it easier for the Google Search Console to crawl up and display your results. It improves your ranking amongst a sea of results. 

Besides, a post with a good amount of internal links and backlinks would perform well, of course, needless to say, you can stuff it with enough key phrases for the search engine to pull it and show it within the first 20 results.

User Intent

The user intent matters to SEO because results crawl in as per user needs. For a user searching for information, the SERP would show relevant links about the query.

Furthermore, user intent gives rise to conversions. A customer’s SERP, however, would show some e-commerce websites for purchase.

Thus, your content needs to be optimized to cater to user intent.

User Experience

A user’s experience goes a long way in turning a simple search into a conversion, a sale, or a button click. page scrolls and transactions. Concerning User Experience, there are two aspects one must always take care of.

1. The design in terms of visuals. The color, the graphics, the art. These are the things that entice the users’ experience. It’s an artistic way to provide compelling and enriching content. 

Content strategists and UX designers can coordinate to make the display artsier while ensuring the speed to load the images on the site is fast for the user to assimilate the content provided with references.

2. The medium of absorbing content. Is it a phone? Is it a tablet? Is it a desktop? And most of all, is your content optimized for the viewer’s screen and their necessity?

In the past few years, we’ve seen mobile-based searches have a lot of volumes, and more than 60% of all searches occur on mobile phones.

Honestly, it’s easier for the user to connect their phones to the internet and complete a search in less than a minute than opening a system and searching for the information desired.

Thus, optimizing your content for mobile searches is of prime essence in 2023.

Further, you can continually optimize the processes with your digital marketing strategy and find out how to elevate your SEO for conversions entirely.

Voice Search Optimization / Conversational query

Many searches these days are keypad free, i.e. many people don’t strain themselves to type the words. Instead, they tap on Google’s Voice Assistant and ask the question.

Furthermore, Google has innovated LaMDA, a Language Model Dialogue Application, to enable the search engine to understand local queries and natural language processing (NLP). LaMDA shall help google in comprehending queries in natural languages while accepting and processing voice queries.

Consequently, we must craft our answers and content that is conversational and answers their query. The content must also be short, crisp, and deliver quickly to the user.

And while you’re busy crafting conversational, short, and crisp content, don’t forget to optimize the content for keyword/keyphrases.

Targeting Phrasing

Now, although one can’t stop stressing about the importance of keywords, a content strategy you can apply is utilizing synonyms of keywords you’re targeting in a lingo that’s specific to a certain region.

While performing regional marketing, one knows that some words have different lingos and slang in regional districts.

Thus, a successful strategy for maximum reach would be to create content that reaches the masses in a language/ lingo they understand. Reaching out to people in their language shows how much you care for your customers.

This tactic reaches the masses while bringing the traffic in!

AI Tools For Content

Artificial Intelligence. Ugh. That’s the dread I feel when I see my colleagues use AI bots for paraphrasing or grammar checks when their writer is at their service.

Nonetheless, as writers and content developers building SEO strategies, it’s a great idea to befriend your enemy who might put us out of our jobs. Besides, you know how the saying goes, ‘Keep your friends close and your enemies closer’.

And why not! I think it’d be an amazing idea to use a robot to hasten the process of content creation or content optimization. There are many content optimization tools for us to explore, one better than the other, Grammarly, Hemingway, and QuillBot AI.

E-A-T: Expertise – Authority – Trust

Practicing the E-A-T protocol is a sure method to build your SEO score! E-A-T debuted in Google’s Search Quality Guidelines in 2014.

Moreover, a copy that follows E-A-T is bound to stand out almost in any search browser. It makes sure your content does well and stands well on the test of time. It also rewards your SEO strategies pretty well.

Further, showcasing that you’re an expert in your field provides thorough content for the user who needs the information to learn, research, survey, and understand. Yet, one must beware of the keyphrases used to make it stand out.

As an expert, make sure to provide short, simplified content that speaks to the reader directly without wasting much time while providing clarity on the subject.

Your post gains authority when your articles, blogs, posts, and other forms of content get recognized and backlinked to you. 

Being in a niche industry, talking about a smaller niche within the domain space must stand out if it needs to gain attention. 

Others linking to your sites prove how authentic and genuine it is, thus establishing authority over the niche topic you speak about.

Trust comes in as soon as the other two are set. Once we know that this post was by a specialist and by someone who is referred to, one can confidently trust the words of the man to review and create quality content.

Google loves good quality. If your content is of good quality, Google will showcase the content on its results page, no doubt!

Summary

In summation, there are 8 amazing SEO strategies in 2023 you can follow and gain your webpages to the top of the list by Google or any other SERP! The 8 SEO strategies you must focus in 2023 are:

1. Content Distribution
2. Keyphrases and Interlinking
3. User Intent
4. User Experience
5. Voice Search Optimization
6. Target Phrasing
7. AI Tools
8. E-A-T Protocol

It is of utmost importance to ensure your webpage gets noticed and linked to. And if you’re looking out for content writers who can optimize your web pages, contact us!

Our content writing services provide you with fresh and clean SEO-optimized copies that are plagiarism free!

The post 8 SEO Strategies You Can Adopt In 2023! appeared first on ChainElevate.

There are many methods that will help you in developing SEO content that is reader-friendly and compelling. We have found some valuable tips that will enhance your experience of writing user-friendly content, as well will give a boost to your SEO rankings. 

So let’s start!

Write audience-centric SEO content

The first and foremost reason for writing blogs is for the audience to read them. When you keep the audience’s perspective first, you will realize that it will become tremendously easy to express your thoughts. 

This will, in turn, benefit the target audience, and as a result, your bounce rate will decrease exponentially. Needless to say, when readers like the content promoted by Google, Google will benefit from it. This will help us a lot in improving our SEO targets. 

Don’t practice keyword stuffing

When you try to read your blog from the audience’s perspective, you will realize that stuffing many keywords will only make it less readable. After a certain point in the blog, you will start realizing the deliberate use of keywords. 

Even Google understands the stuffing of keywords. Hence, it’s advised to use the higher keyword density at the blog’s starting as much as possible. This will help you in limiting them during the later parts of your blog. 

One another important point to note here is that you should focus more on one or two keywords to target for your page. Giving more than that will not benefit you in any way, but will rather pull you back from ranking for all keywords together. 

Choose your keywords wisely

There are a lot of ongoing studies on how we can choose a particular keyword for our blog. Mainly, we have two types of keywords. Ones who are Relevant, and the ones who are Competitive. 

To rank for our chosen keyword, it is essential that our keyword must be Relevant as well as of Low Competition. This will increase our chances massively at ranking for that keyword. 

Any keyword with difficulty scores of less than 40% can be viable for our selection. Hence, the common zone between Relevant and Low Competition keywords, is the one we should target for!

Use only relevant information

The topmost preference of Google for ranking the pages is by the relevance of its contents. Adding to that, even readers love content that is relevant and precise. So when the readers like your content, they will stay on your website to read it. 

Readers spending a long time on your articles will significantly decrease your bounce rate. This will show Google that your article is indeed a good and reliable one. Thus, Google increases the ranking of your page. 

Headlines are first impressions

When someone reads your articles and blogs, the first thing anyone notices is the headline of your article. Make sure to use a catchy one that too with a few targeted keywords. If someone likes your headline, only then will they stay on your page to read the whole article. 

After the main heading comes to the secondary and tertiary headings (also known as H2 and H3 tags). These will also be of much importance. They are easily visible to people, hence people do prefer to skim through the headings before reading the article first. But even Google knows the importance of high-ranking headings, and it is as well a part of SEO. 

Monitor the analytics

Once you have published your article, the next best thing to do will be to check up the analytics for your blog. They will be able to tell you exactly where you might have to work upon. 

Analysis of your blogs is very important. They show a vast variety of categories including which parts people skip often, and which parts are the most read by people. After seeing these results, you have a vast area for improving even further. 

Summary

In order to create user-friendly content, it has become fairly important to create SEO content that is compelling enough for our audience. Not only keywords, but content, headlines, information, and analysis are also a crucial part of our SEO-oriented blog. 

You can get in touch with us for content and SEO creation, branding, website and app development, ed tech services, and many other services. Get in touch with us today to understand the complete schematics of business development. 

The post How to write compelling SEO content? appeared first on ChainElevate.

Before we jump off to the phenomenon that has found its place in every company’s to-do list, we must first understand what is content writing. In layman’s terms, content writing is drafting engaging content to communicate a company’s message to the target and potential audiences. It’s about cultivating meaningful relationships with your readers so that they develop a keen interest in your company. The development of such interest can lead to them buying the company’s products and services.

Content writing includes a lot of different areas some of which are listed below – 

• Blogs and articles 
• Infographics 
• Videos 
• Podcasts 
• Social media posts 
• Emails

And the list goes on and on. But the items mentioned in the above list form the main part of content writing. 

One of the objectives behind writing good quality content is to increase website traffic. This increased website traffic often translates into sales. And the key to good content is to base it around the audience while staying true to the company objectives. The content should not only stand out with the readers but should also help in earning revenue for the company.

A common thought that often comes to people’s minds is why do we need content writing? Why invest a company’s time, and resources into mere words instead of using that to increase the company’s profits and sales? Well, we have a bunch of reasons to convince you why content writing is important in this digital world. 

Informative and Attractive Website Content

Simply having a “.com” is not enough. A website acts as a brochure for the company. So, it is important that it gives away the right information about the company in a way that grabs the audience’s attention. Here content writing comes in handy as it fills the website with information about the company and its offerings.

Moreover, the website can also contain blogs and articles that might interest the customers. These blogs can be related to the industry the company operates in. It helps in keeping the website engaging and interesting all while being relevant. 

Dynamic Content and Satisfied Readers

The world that we live in today is extremely dynamic. This ever-changing nature has affected not only the company but also the world of our target audiences. It becomes crucially important for a company to have content that is well updated and suits the needs of the readers.

Content writing can help your website stay up to date with what is going on and give the readers what they want. Moreover, by giving the readers the information they came looking for, we can develop a dedicated audience for the company. 

Improved SEO Through Content Writing

You might already have an attractive and updated website, but is it reaching the target and potential audiences? Content writing can ensure that through Search Engine Optimization (SEO), which involves using keywords that can be caught by search engines.

As a result, your website reaches a greater audience and makes more people aware of your company and its offerings. By having SEO-rich content, your company website will get closer to being in the top search engine rankings. Wondering how this would benefit your company? Check out the following point. 

Increased Website Traffic and Sales 

A website with SEO-rich content would result in more people clicking onto your website. This increased website traffic means that your company name has touched the memory of a large audience, including both current and potential customers.

Therefore, the chances of your company increasing its revenue increases as those potential customers can turn into definite sales and revenue. Thus in simple terms, more people connecting with your company and more sales can be ensured by content writing. 

Audience Retention Through Quality Content

While website traffic is important so is the amount of time a customer spends on your website. Interesting, relevant, and engaging content ensures that the reader spends considerable time on the website. Content writing can help build relevant content that your target audience connects with.

As a result, more time is spent by the readers on your website. This helps in creating a lasting impression of the company in readers’ minds. This increased audience retention is nothing but potential sales which can be converted into more revenue for the company. 

Increased Social Media Traction 

In this digital era, websites are not the only way to connect with audiences. We have many other social media platforms that ensure a wider reach in the customer pool. Thus, it is necessary for a company to maintain an equally attractive and engaging presence on its social media handles.

Content writing helps by coming up with content for all the different social media platforms. It can be in any format such as stories, posts, videos, captions, and live sessions. As a result, there is increased traffic on the social media handles of the company.

2021 is the start of a new decade and to be precise, the start of a digital decade. And content plays an important role in the digital world. The compelling points made above make it clear how important content writing is in the current world. 

All the ways that content writing helps a company lead to one end result, i.e., increasing sales and thus increasing revenue. So instead of taking content writing as an unnecessary expense, companies should start taking it as an important strategy to help with the main objective of any business establishment which is to earn profits. 

The post Why Do You Need Content Writing? appeared first on ChainElevate.