This site promoted opinionated users to give their thoughts a voice. From being a small company to a social media platform, almost a good proportion of the globe thrives on Twitter.

But why use Twitter? Well, this is a redundant question if you’re a digital marketer. And if you have been on the application, know where the hashtags and hot trends come from.

Yup, that’s right — Twitter.

Twitter in the last decade and a half, has evolved from a microblogging site to an arena of possibilities, support, voicing opinions, creating trends, marketing, hiring, and firing too!

Twitter is globally famous and exploited by Marketers to showcase brands and movements with funky hashtags. Some of which, when lucky enough, used to become global sensations and bring in massive sales. Those were good times.

But the question of the season is if Twitter was (ab)used by marketers and now it’s been taken over by The Musk, how is it going to affect the marketing industry?

Because we’re all aware of the fact that this genius is capable of firing people from their jobs through a tweet. Let us pack our bags and be ready for a run if Twitter becomes dysfunctional.

How Twitter helps in Marketing.

We know there are 10+ more means and methods a marketer could leverage Twitter into marketing their brand.

Some methods are as simple as observing consumer behavior and interacting with consumers. Don’t underestimate the power of a user base on a social platform.

They are the ones with the utmost power to change the way things work.

Don’t forget to check up on competitor activities and stay ahead of the game! But this also requires you to constantly be consistent with your marketing campaigns and outreach. 

You must remember to showcase and show off your unique brand voice and sell the idea rather than the product/service.

Of course, one need not mention having a personalized touch or cultural community-based advertising. Movements such as #HeForShe, #BlackLivesMatter, and #MeToo had impacted how people perceived the world and talk about their vulnerabilities.

Twitter is also an amazing medium to serve customers directly rather than having usually slow customer service.

There are many Twitter accounts dedicated to customer service on the platform which helps customers to reach out to the helpline on the application and then call.

Consequently, it’s easy for marketers to advertise on a platform with at least 300 million active users present at all times. 

Moreover, almost 80% of Twitter traffic comes from the USA. Making the USA the #1 in Daily Average Users (DAUs) and Japan and India tailing behind. It’s a genius move if the marketer knows to use the platform right!

It’s also impossible to not notice that every year since 2006 has only seen exponential growth in Users and Active Users. Everything that’s trending is happening on Twitter!

The Changes In Twitter

In the current scenario, Musk promises a lot of changes, some may be implemented either temporarily or will stay forever.

Elon advocates free speech on the platform while reinforcing strict laws on the platform. As an attempt to reform Twitter into a better, safer, more authentic space for people to connect, collaborate, and share ideas.

The major changes are pretty evident – Massive Layoffs, $8 for the Blue Verification Tick, Content Moderation committee, and a Vine reboot. And these are just a few changes that we see.

Blue Twitter is not just for the privileged but for those who want more than just a regular Twitter to showcase their brand/ voice. 

The Content Moderation team is working on maintaining quality, safety, and transparency while ensuring an authentic experience.

Sure there are a lot of changes happening on the birdy app, and some changes might be bad, while some might be good, and some may be extraordinary… Well, we have to wait and watch what Musk does next.

However, despite the changes what does it mean for Marketers who promote their services or products on the platform?

How is Elon stirring things for the Hawkers?

How Changes In Twitter Affect Marketing

Advertising on Twitter is going to be different than usual.

That said, many companies began keeping their distance since the takeover. The bluebird app has seen a downfall in revenue generated solely from marketing and advertising.

Although Musk confirmed that he hates advertising in 2019, it doesn’t mean he is closing doors on all advertisers.

Having realized the power of social media and the potential Twitter holds within, he testifies his actions and intentions are towards a better Twitter. For Marketers too.

On the 27th of October, he took to a message to Twitter for all advertisers, which conveys, 

“In the relentless pursuit of clicks, much of traditional media has fueled and catered to those polarized extremes, as they believe that is what brings in the money, but, in doing so, the opportunity for dialogue is lost.”

As Twitter gets filled with bot and spam accounts, it also disrupts the metrics one needs to analyze while looking for sales generated – without bias.

Elon further says, “I also very much believe that advertising, when done right, can delight, entertain and inform you… It is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but high relevant ads are content!”

He concludes his message to advertisers with a note, addressing how he wants Twitter to be “…the most respected advertising platform in the world that strengthens your brand and grows your enterprise.”

Summary

In Summation? Twitter gets utilized not just for tweeting trendy topics but for marketing like never before, and the viability of advertisements is by large interactive, personalized, fun, and effective. 

Twitter brought in the fad of Saying a lot by saying less. Marketers leveraged this idea to sell themselves and the brand they represent.

However, with the takeover of the bluebird app by Tesla’s owner, marketers have taken a step back and have suspended Twitter as a mode of advertising and showcasing products or services.

Realizing the impact of Marketing on Twitter for brands and Twitter’s revenue, Elon issued a statement that convinces market hawkers not to fret, for he plans to make it a respected advertising platform.

If you’ve got a product or service to market and don’t know how to get started, talk to our branding team to get your sales started!

The post Twitter is Changing. How Does It Affect Marketing? Let’s review! appeared first on ChainElevate.

Marketing is vital for all businesses – big or small. More importantly in an era where the world is online and available at the touch of the fingertip.

The style of Digital Marketing is an indispensable tool in the era of Web3. It’s favored by many due to its high impact on reaching out to the masses through a virtual presence.

The virtual presence established must be loud, clear, and bold enough just to attract the right crowd because we wouldn’t want the wrong kind of attraction on our business or website.

So, although you’ve incorporated the olden-golden methods of marketing, make sure you follow these 7 strategies that are trending this year!

Trend Numero Uno: Simple SEO Content

Me saying ‘Numero Uno’ may be a great style – adding a Spanish touch to the headline, but what if my readers don’t know Spanish at all?

What if you and I have to go through the thesaurus every 2 minutes because there’s a word we don’t understand? We wouldn’t like it, would we? EXACTLY!

This applies to our consumers too. Keep your content simple and easy to consume, it saves their time (and your writers’ too!). Your first draft may be bad, but revisions help put your words out there, scream from the top of the billboards or just host a streetside hoarding.

But while creating simple content, do remember, Content is King. Your choice of words and your style of presentation will make a long-lasting impression. Make sure to offer complete content. Content that doesn’t make the reader question after they’ve read your article, makes your reader contented.

And amidst all that, don’t forget to use those swanky words for SEO. SEO optimized content sees more profit due to more discovery on search engines.

Not to forget, compelling SEO content is clickbait for readers and marketers – leading to more leads.

Trend #2: Video Marketing

Video Marketing is an umbrella term for advertising through Videos. These could be classic advertisements on television to short reels on Instagram. Marketing has changed forms and this time the trends favor visual stimulation.

Video marketing has lately gained recognition as the next level of marketing. Visual stimulation through stories and media houses incorporate branding and marketing of their product as sponsors for their production. It aids both parties and is a win-win: media and marketing.

These days, marketers believe in keeping the content short and engaging. No one has got the patience to sit through a 3-minute advertisement. 

Another merit of video marketing is, that marketing across space and time zones becomes possible through reels, live videos, and short story snippets that appeal to the audience more often. You get the chance to cater something dynamic and recent to your audience. People love to interact and participate.

3. Influencer Marketing

Although a new concept, it will soon become the norm. Influencers avail services and products from a brand while the brand, in turn, gets endorsed by new folk, reaching out to a broad audience, across the barriers of nations, language, and space-time.

Along with video marketing, it’s popular to have influencers endorse your brand and incorporate a story. Having an influencer, someone who has a hold on the hearts of the masses can reach out to more people than your usual target.

It’s effective to bring in new customers/ consumers and reach out to a new audience while showcasing your product/service. 

The most advantageous part of this? It also breaks down the language barrier. The influencer gets to interact with all audiences in their language. Bagging in more consumers than we planned for.

Another merit of this method is, that it works cheaper while employing youngsters to do your marketing instead of brand ambassadors.

4. Gender Neutrality, Inclusion & Diversity

Providing a sense of humility no matter how big you’ve grown as a company reflects on your prestige.

To showcase your brand as gender-neutral, impartial to stereotypic gender roles, and including diversity without discrimination brings the attention of youngsters. Yup, these same youngsters will be your long-term consumers.

The ‘Gen-Z’ believes in being ‘woke’.  Accepting all changes with grace and swag in a delicate balance. They stand up for gender neutrality, inclusion, and diversity.

In addition, you get to target an audience of varied sexualities, reaching out to a diversified audience. Inclusion in your brand brings a sense of futurism and recognition, while you lead by example. This inspires everyone else to accept and move forward with the stigmas.

Top Tip: You can combine Video Marketing or Inclusion Marketing with Influencer marketing to produce a boost. An influencer could do a live video stream to showcase your brand. This influencer could also be an LGBTQIA model.

5. ABM Marketing – Account-Based Marketing

Account-Based Marketing refers to marketing a specific target group or an account in this context. Marketing to those who’ve already been on your radar is a great way to keep them under your wing.

Catering to a general audience is less effort and more favorable in terms of ROI. Less effort because you know what your audience wants/ likes and providing services to them becomes easy due to the simple fact that they will come for what’s familiar and what’s known.

But what do you know about your consumers? Well, use User Generated Data. It is cheaply available from your reports anyway! What’s more, you can avail statistics out of this data to understand your consumer behavior. 

While you’re collecting data of your consumers, adopt methods to avail data without breaching privacy policies and prioritize consumer privacy.

 Data-driven analytics is a powerful strategy to cater back to your audience. Understand what your users like, and what they want. Utilization of the user data is immensely helpful to tailor marketing to your target group.

6. Virtual & Augmented Reality

Now, introverts may not like to socialize much, but that doesn’t mean they cannot reach out to the world. They have the access to the entire web of information with a touch of a button.

It is highly likely folks would choose to live in VR or AR. So, if you have a designer and a gamer, let them take over your marketing for a new mode of branding and marketing. 

VR/AR can help you gain more consumers through online experiential marketing. Consumers can live in a pandemic world and still have access to your services/ products.

7. Cryptocurrency & NFTs

Going digital in currency and goodies. Yup, we’re talking about NFTs and Cryptocurrency. NFTs are being adopted by a lot of companies who strive to cater to the artistically inclined audience who have a craze for collectibles. 

NFTs are a great way to digitize marketing while engaging consumers in your brand. 2023 is bound to see a shift as businesses go live at marketplaces and cryptocurrencies may be used for decentralized finance transactions.

SUMMARY

The top 7 trends for marketing this year, won’t be gone anytime soon. You can always use these new-age tactics to boost your sales, production, and outcomes.

Content Marketing is a wordplay tool for Shakespeare who gets to promote your brand. So a good catchy meta title here, and a meta description there as a clickbait to get more consumers.

Video marketing works solely by the ‘Seeing is Believing’ philosophy, and having an influencer showcase your brand is a great way to attain recognition.

Being inclusive and open to all genders and stereotypes is a great way to reach the LGBTQIA group, who might otherwise not bat a look into your product.

ABM is an old strategy to keep the inbound target stay close and within the radar. VR/ARs, however, is something everyone will want to experience. Crypto and NFTs are a great way to indulge in asset remarketing and gaining artists-cum-audiences while selling digital art.

If you still face a few problems with marketing, connect with us. Lampros believes in simplifying digital transformation to make you future-ready!

The post Marketing Trends of 2022 appeared first on ChainElevate.

Then look no more as you have come across the right blog. Brand advertising is crucial for the success of your brand. As you read this blog further, you’ll fully understand brand advertising and how to implement it for your brand. So, let’s start!

What Is Brand Advertising?

As the name suggests, brand advertising involves familiarising the customers with your brand. It is not just about having your brand name and logo at as many places as possible. The main aim is to establish a meaningful connection with the audience.

While regular advertising focuses more on promoting and selling the products and services, brand advertising focuses on generating long-term relationships with the customers. It helps a company to stand out uniquely amongst its competitors.

We need to strive to create a strong brand identity that customers can resonate with. More importantly, it helps establish customers’ trust in the brand. As a result, the loyal customer base of the company increases over time. 

Tips For Successful Brand Advertising 

There is no clear and simple strategy that works for every brand. Each brand would require a set of different strategies depending upon its vision, goals, and budget. But here is a list of tips that could help you in formulating a successful strategy.

Establish Your Brand Objectives

The first and foremost step for venturing into brand advertising is to be clear about your brand. You should have a clear idea about what your brand wants to communicate. Also, the purpose of the brand and its objectives must be known. 

This is important because it will help to better formulate your strategies. Once you are clear about the brand, making plans for advertising becomes easier. Moreover, brand objectives would help you to set viable goals for the brand. 

Identify Your Target Audience  

The next part after identifying your brand objectives is to find your target audience. Knowing your target audience is as important as knowing what your brand wishes to communicate. If your target audience is unclear then your efforts would go to waste. 

Knowing your target audience is more than just knowing the demographics such as age and gender. Your target audience for brand advertising should be more detailed. This would ultimately lead to formulating better plans. 

Work On Your Visual Brand 

Think about the brand “McDonald’s” for a second. Immediately McDonald’s logo would pop up in your head. This explains the impact your visual brand can create in the minds of the customers. The visual brand usually consists of your brand logo and tagline. 

Working on the visuals for your brand is certainly the most exciting part of branding. This is where you can unleash your creativity. Your brand image highly depends on your brand logo. So, you should invest enough time and effort in creating your visual brand. 

Explore Your Competition 

Knowing your competition is just as important as knowing your brand. This would help you to make sure that you are not imitating your competition. The goal is to stand out in the competition. And this step would help you in doing exactly that. 

When you are aware of what your competitors are doing then you would know what not to do. And seeing the success of your competitors’ strategies would help you to understand what works well with the customers. Therefore, make sure that you do not miss this. 

Understand From The Customers’ Perspective 

A company’s campaign might fail when they fail to take into account the customers. Brands run around customers and so does your company’s performance. Therefore, if you fail to understand your customers then failure is inevitable. 

Stepping into your customers’ shoes would help you to gain the much-needed perspective. Moreover, it would help you to keep your customers at the heart of your brand. As a result, your brand would connect more with the customers. This tip could be a game-changer in your journey. 

Maintain Consistency For Successful Brand Advertising

Last but not least is to be consistent in your advertising efforts. Maintaining consistency is important for building trust and gaining the loyalty of your customers. Through consistent brand advertising, your brand can be well-established in the market.  

Consistency should be maintained in your efforts as well as your visual brand aesthetics. Also, aesthetic consistency could come in handy. This is especially true for social media marketing which is one of the mediums for brand advertising. 

Summary 

In simple words, brand advertising is nothing but making your brand known in the market. Understanding your brand, target audience, and customers as well as maintaining consistency in efforts can help you in brand advertising. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of brand advertising. 

The post How To Carry Out Successful Brand Advertising? appeared first on ChainElevate.

Luckily, we have got you covered. This blog aims to answer questions like what is graphic design, how can you use it for your business, and many more. Without any further ado let’s start!!

What Is Graphic Design? 

Graphic design is expressing ideas and messages creatively through visual and textual elements. It uses elements like typography, illustrations, photography, etc. All these elements combine together to create aesthetically appealing visuals. Moreover, it helps to easily interpret complicated information. 

The main goal of graphic designing is to strike a balance between beauty and practicality. Mostly graphic designing is used for business purposes and creative pursuits. You can find hints of this in marketing materials, website layouts, product packaging, social media, apparel, and many more. 

Graphic Design For Your Business 

You must be wondering how this is an asset for your company. It benefits the business in multiple ways. Following are some of the major areas that are supported by graphic design.

Best Partner For Social Media Marketing 

In this digitalized era, many online opportunities have opened up for businesses to commercialize. One such business opportunity is social media marketing. It ensures wider reach and developing connections with the customers.

And graphic design is the best partner for that. Graphic designers and content creators work together to visualize the company message. Moreover, they make sure that the company message gets communicated in a way that resonates with the customers. 

Supports Branding And Advertising 

Graphic designers are heavily used in business for branding and advertising. The aim of all the branding and marketing efforts is to connect with the audience and generate sales. Graphic design does that by helping the company to do advertise more creatively. 

Aid For Website Designing 

Having company websites has become a prerequisite for businesses. Graphic designers come to the rescue here. They work on making the website aesthetically appealing and user-friendly. 

Graphic designers work with website developers and company heads to make the website creative and approachable. Also, this has specialized areas for this which are website and UI / UX. 

Assists Product Development And Packaging 

Graphic designers also work on making both physical and digital products aesthetically pleasing. Not only the product, but they also help in making the packaging of the product more eye-catchy. Thus, we can say that it helps a business in varied departments. 

Skills Required For Graphic Designing

Graphic designing involves communicating through images and visuals. Also, it involves articulating ideas to companies and clients. Therefore, communication skills become hold the utmost importance for a graphic designer.

Then comes the skill that graphic designers are hired for, i.e., their sheer creativity. Businesses hire them for their artistic eye. Creative thinking comes into play as they have to communicate creatively through visuals. Also, attention to the minutest details and aesthetic outlook is equally important. 

Now comes the technical skill which is understanding graphic design technology. Just having creative ideas is not enough. Graphic designers must convert those ideas into usable and tangible forms via graphic design software. 

Lastly, they should be masters of time management. Graphic designers usually work on many projects simultaneously. Also, meeting the varied deadlines of these projects is necessary. Thus, it is important that graphic designers can handle various projects and adhere to established deadlines. 

Summary 

In simple terms, graphic design is visualizing content. It supports a business in many fields such as branding, advertising, social media marketing, etc.

Graphic designing requires skills like communication, time management, and immense creativity. Therefore, if you are looking for help in graphic design then you should hire professionals or outsource the job. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of graphic design.

The post What Is Graphic Design? appeared first on ChainElevate.

Don’t worry because we have got you covered. We have compiled a list of graphic design software that will help you with this confusing choice. The blog is divided into different categories of needs to make your search easier. So, let’s start!

Graphic Design Software For Beginners 

If you are new in the graphic design field then the following software are more suitable for your needs. These graphic design software come with a low learning curve making them perfect for beginners. 

Adobe Photoshop 

Software type – Paid, Price – $22.47/mo

Available on – Windows and Mac

This name sounds familiar to almost every individual when it comes to designing. Photoshop is the original Adobe software and remains the most popular across the globe. 

This popularity implies that there are tons of courses available online to get familiar with the software. From beginners to skilled designers, Adobe Photoshop has something for everyone. 

Adobe Photoshop is known for its more customizable user interface that fits the needs of all kinds of users. It also has a mobile application to allow varied usage. 

One of the drawbacks of this software is that it offers less support to create vector images, i.e., computer-generated images like logos. 

Sketch 

Software type – Paid, Price – $99/yr for single user

Available on – Mac 

Sketch focuses on digital design and can be used to create websites, interfaces, and apps. This graphic design software is not suitable for photo editing or publishing work. Sketch comes with many features and creative templates. 

The learning curve of Sketch is lower thus suitable for beginners. The overall cost of this software is less compared to other software in the market. One of the disadvantages of Sketch is that it is only available on Mac. 

Adobe InDesign 

Software type – Paid, Price – $20.99/mo for a standalone app

Available on – Windows and Mac 

This is another software from the Adobe house. Adobe InDesign is most popular in the publishing industry as it offers easy creation of magazines, posters, brochures, etc. 

What distinguishes Adobe InDesign from Adobe Photoshop is the low learning curve. It is much easier to use and learn for beginners. 

“Adjust Layout” is one of its prominent features as it automatically readjusts the graphics according to the text size. This makes it suitable for infographics. 

Graphic Design Software For Professionals 

If you are already well-versed in the graphic design field and are looking for graphic design software to meet your professional needs, then have a look at the following software. 

CorelDraw 

Software type – Paid, Price – $599.00 for license version, $198/yr for annual subscription

Available on – Windows and Mac 

Professional vector designs have been made easier with CorelDraw. This software has powerful tools to help you work more efficiently. The availability of numerous customization options makes it an even more attractive choice. 

CorelDraw allows you to take full advantage of touch features by offering a smooth transition from desktop to tablet mode. But unlike Adobe, it has no mobile application. Also, CorelDraw may not be easy to use for newbies. 

Though a paid software, it offers three flexible payment options to its users along with a 15-day free trial. Thus, CorelDraw is a good option if you have a tight budget. 

Adobe Illustrator 

Software type – Paid, Price – $19.99/mo as a standalone app

Available on – Windows and Mac 

Adobe Illustrator is the one-stop-shop for almost all designing requirements. This graphic design software is centered around vector designs thus allowing one to create logos, icons, etc. 

Just like other Adobe creations, this software has an amazing user interface and is highly customizable. The availability of professional templates is very useful for beginners. 

But Adobe Illustrator comes bearing a steep learning curve as well. Also, compared to other vector design software, Adobe Illustrator can be considered as a costlier option. 

Affinity Designer 

Software type – Paid, Price – $49.99 for Windows & Mac, $19.99 for iPad

Available on – Windows, Mac, and iPad

If you are at an early stage of your design career, then Affinity Designer is a cheaper alternative to Adobe Illustrator. This software complements your workflow with smooth and effortless functioning. 

A point worth noting is that its zoom feature goes as far as 1,000,000. Also, its dual environment feature lets you work on both vector and pixel art environments simultaneously. 

Moreover, the iPad app is just as versatile as the desktop app. Though some Illustrator tools are not available on Affinity Designer, it’s still a great option. 

Free Graphic Design Software 

Graphic design software comes with varied costs. If you are not ready to invest money in software yet, then the following list of free graphic design software will help you out. 

Gravit Designer

Software type – Free version, & Paid Pro version, Price – $49.00 /year

Available on – Windows, Mac, Linux, and Chrome   

This HTML-based graphic design application is capable of delivering high-quality vector images. From logos to illustrations and animations, everything is possible with Gravit Designer. 

The portability of the software from any platform allows designers to work from any machine. It offers immense flexibility with its web browser and desktop app versions. Also, the software is highly customizable which fulfills user needs. 

Though it has a free version, the paid version comes loaded with many features which aren’t available in the free version. The choice is up to you, depending on your budget. 

Inkscape 

Software type – Free

Available on – Windows, Mac, and Linux 

Inkscape is an easy-to-use graphic design software, making it a viable choice for beginners. It can be used by illustrators, designers, and web designers alike. The software is quite easy to understand and can be used to create art without any difficulty. 

The user interface of Inkscape is quite commendable. It offers many different tools and features to create and edit vector images. Moreover, Inkscape is free software. But it works slower than other graphic design software. 

Summary 

There are plenty of graphic design software in the market each coming with a different set of features. Some basic features remain the same across all graphic design software. But there are many extra features such as the dual environment feature that comes along with different software. 

Moreover, each software meets different needs and all have varied costs. While selecting a graphic design software, you should make sure that the software selected meets your needs and suits your budget. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development. 

The post What are the different graphic design software? appeared first on ChainElevate.

Business logos have become an integral part of creating a strong brand of the business. It also helps you in making your brand unique from its competitors. While designing the business logo, there are various factors that require due consideration.

So let’s start!

Understand and know your brand 

A business logo is after all the face of your visual brand. If the brand image is not clear in the minds of the creators then coming up with a logo that reflects the brand would be difficult. So, the first step is to sit down and write about your brand, what inspires it and what message your brand is trying to communicate. 

Your business logo should be such that it communicates the overall personality of the brand. Moreover, the logo should reflect what the brand stands for. Once you have a crystal clear understanding of your brand, the process of coming up with logo designs becomes easier. 

Simplicity is the key 

Assuming simple to be plain and boring is wrong. Here, keeping the business logo simple involves not using too many colors and elements. Having a lot of elements in your logo would make it overcrowded and would give mixed messages to the audience. 

A few examples of simple yet successful business logos are Nike with its swoosh or Apple with its half eaten apple. The largest online marketplace, Amazon, only has two colors and two elements going on in its logo. Yet, the logo immediately pops up in the mind. The key here is to keep it simple yet memorable. 

Let your creative juices flow 

Again, by keeping the business logo simple we don’t have to forgo creativity. A business logo can be creative yet simple, one just needs to think outside the box. Getting creative in the designing process would ensure that we stay away from the cliches. Not using overused designs would help your brand stand out in the crowd.

Cliches refer to overused designs and would not help in making your brand stand out. An example of a cliche business logo would be to use a tree for a recycling company. Another example could be using a glowing bulb to represent ideas. There are many creative ways of coming up with a logo that’s memorable while avoiding the cliches. You just need to get creative!

Keep an eye on the competition 

One of the objectives of content writing is to make your brand stand out in the crowd. Imagine if Pepsi and Coca-Cola had a similar logo. Any brand cannot afford to use a similar-looking logo.

Thus, one of the important points to keep in mind while designing the business logo is to keep it distinctive and unique. Most importantly, it shouldn’t be similar to that of your competition. 

So instead, thorough research about the competitors’ logos would help to make sure that the same color or typography is not used. Moreover, doing this would also avoid your company ending up in an ugly court battle. One such example of a logo blunder being dragged in court is between two fashion brands – Gucci and Guess. 

Color is crucial 

One of the most important aspects of visual identity is color. Each color has a different meaning and a distinct emotion attached to it. Red shows passion and excitement while yellow looks more friendly and approachable. Black can give a modern and sleek look while white would give a clean and minimalistic look. Moreover, keep the color theory handy while taking the decision.

The choice of color depends on your brand image and the message that you wish to communicate. Another thing  to keep in mind is that the business logo should look pleasing even from a colorless vision. But the previous point, “Simplicity is the key”, stays true here. This implies that you have to make sure that your logo is not a hopscotch of too many colors. Even colors that don’t go together would be a disaster. 

Typography can make it or break it 

The choice of color and choice of typeface is equally important. Hence, the latter should receive due consideration. Just like the psychology behind colors, there’s psychology attached with different typefaces. For example, handwritten fonts are more appealing for the logo of a toy shop. This is because the target customers for the toy shop are children. 

The font should not only appeal to the target audience but should complement the business logo and make it complete. One important point is to avoid gimmicky fonts. Even if your brand is more on the edgy side, the font should not over-communicate that fact. Moreover, the readability of the typeface should be kept in mind. 

Keep it versatile  

Business logos are used for different platforms such as letterheads, product packaging, advertisements, apps, etc. Thus, it is important to make sure that the logo fits the aesthetic requirements of all those platforms. The logo should be equally pleasing on any media, in any size, or on any platform. 

Hence, enough attention should be given to the scalability of the logo. Proportions of the logo should be such that it catches the eye no matter what the size of the logo is. You should keep in mind all the ways in which the business logo would be used and then make sure that the logo fits all those demands. 

Take as much time as you need 

A business logo will be attached with your brand identity for as long as your brand stays in the market. That makes it one of the major decisions in branding. Thus, utmost time and attention should be given to it. Long-term use and association should be kept in mind while designing the business logo.

A business logo is considered a long-term decision and cannot be reversed easily. Any company changing its logo happens rarely or after a really long time. But not always can one brand afford to make such a change. This happens because customer perception is attached to the logo now. For example, Burger King changed its business logo after 20 years. 

Hire a professional 

Considering all the above points in mind we can say that designing a business logo is a long, tiresome but an equally important  project. The amount of creativity and attention that it demands cannot be fulfilled by someone without a strong eye for design. Thus, in such scenarios hiring a professional is the best foot forward. 

Designers have varied experience and expertise in the logo designing field. They can help you come up with creative, aesthetic, and professional logos that will suit all the needs of your company. Business logos are usually a one-time investment decision. Therefore, getting some outside expert help will ensure that you make the right decision. 

Summary

To survive in this ever-changing and competitive business environment, the need for creative logo branding has increased tremendously. Not only a professional business logo but even the name and tagline impact the brand value of a company. Hence, it is important that your brand value is designed uniquely. 

You can get in touch with us for branding, logo creation, website and app development, content and SEO creation, and many other services. Get in touch with us today to understand the complete schematics of business development. 

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